Creative and Profitable Ways to Use Autoreponders

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your
site has finally come to just what she is looking for and
is about to make a purchase. It's a sunny afternoon, and
her cat, who happens to be sitting on the moss under the
visitor's large fifty-year-old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and
your sale is dust - unless you have had the foresight to
utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that do
so much more than just automatically answer your email.
Here are a few ideas that will help you to creatively and
productively use your autoresponder to transform the casual
visitor into a profitable customer. Use your autoresponder
to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors informed
about your services or products, while building your
reputation as a credible expert in your particular
business.

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully go
out and promote your business.

3. Write reviews. Cover books, software, music, e-books,
movies, etc., and put each review in an autoresponder.
Review your affiliate programs, using a link to your
affiliate's page in your autoresponder.

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your business
credibility, bring traffic to your site, and increase your
sales potential. If your articles contain valuable
information, many editors will print what is known as a
resource box for you. A resource box contains your bio and
a brief description of your service or product. It can also
contain your autoresponder address. Let's say you've
written fifty articles. Put them on separate autoresponder
accounts and create a master list that contains the titles
of each article, the autoresponder address, and a brief
abstract. Then promote your master list. Additionally,
include your publishing guidelines so your affiliates can
add their articles to your list, increasing the number of
writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may want to
publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been proven to
effectively increase sales. In your ad, put your
autoresponder address where a visitor will be exposed to
numerous marketing materials. This multiplies the chances
of converting visitors into customers. For example, if
you're selling a particular product, put testimonials about
how spectacular it is on your autoresponder, and add a
detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell advertising
on your website or in your newsletter or e-zine. Set your
autoresponder to send the information about rates and how
to place an ad automatically to all prospects' email
addresses. Then have your autoresponder follow-up. It can
also send notification of any special deals you are
currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure that
each lesson has quality content - not a sales pitch. Your
content will do the selling for you, and will do it much
more effectively. You can include tips centered on a
different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible
benefits the visitor will reap by purchasing your product.
Make sure to include a paragraph or two at the end of each
lesson enticing your prospect to consider making a
purchase.

9. Automate a reminder about your service or product after
a visitor has completed your course. This will increase the
possibility of sales from visitors who have taken your
course but are dragging their feet about actually making a
purchase. You can also use these reminders to promote new
products or services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor an
idea of the type of information you can provide and the
quality of your product or service. Make sure these reports
are not sales letters or you will more than likely lose a
potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will have
a record of the visitors' email addresses who took your
quiz. Or create a contest and have any visitors that enter
send their responses to your autoresponder. Your
autoresponder can be set-up to send them a confirmation of
their entry.

12. Offer a trial version of your product. Give your
prospects a sample of your ebook, course, software,
membership, etc. People who are exposed to a little taste
often end up wanting the whole pie. You can also capture
their email addresses when you offer them a free trial from
your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then
make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For
example, a hidden page could be your affiliate page that
contains graphics, promotional articles, and text links
that interested affiliates can make use of. Inform visitors
that they may have free access to your affiliate page by
simply requesting your autoresponder. You will then gather
a list of visitors who may be interested in becoming your
affiliates.

14. Use an autoresponder on your order page. Post a request
form for visitors to be notified of special offers or
discounts in the future. This creates a very effective
mailing list that contains the names of people who are
already your customers.

15. Put your links page on your autoresponder. It should
contain up to fifty links that would be of particular
interest to your visitors. Make sure to add your own
promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used
creatively, see if you can come up with some brilliant
ideas of your own!

Until next time,
Free Resource Guy

Increasing Your Search Engine Ranking

Increasing Your Search Engine Ranking


The methods employed to increase your search engine
rankings may seem like rocket science to you, so you have
probably avoided dealing with this issue. I am here to tell
you - the time has come to face your website! A high search
engine ranking for your website is so essential that if you
have the slightest desire to actually succeed in your
business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on
the Internet find websites through search engines such as
Google, Yahoo, and MSN. The idea of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That's what search engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web
pages to achieve higher rankings. Or you can look at a few
simple items on your pages, make some small adjustments,
and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your
homepage.

The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage's title bar should include the most important
keywords or phrases, one of which would include your
company name.

Then click on all your links and examine the title bars on
the pages you access. Each title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title
bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords
- the words that potential customers will be typing into
search engines to find your site.

Aim to have around 250 words on each page, but if this is
not desirable due to your design, aim for at least 100
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. However,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.

Next we come to what is called meta tags. I know this
sounds like something out of science fiction, but it is
really just simple code. Many people believe that meta tags
are the key to high search engine rankings, but in reality,
they only have a limited effect. Still, it's worth adding
them in the event that a search engine will use meta tags
in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the "view" button on the
browser menu bar, and select "source." This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name="keywords" content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
links page.

If you type in "free link popularity check" in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren't many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can't
boost your rankings yourself. Don't ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.

Until next time,
Free Resource Guy

DO'S AND DON'Ts For Building Your Site's Link Popularity

Do's and Don'ts forBuilding Your Site's Link Popularity
by Robin Nobles

One thing that rang loud and clear from the Search Engine Strategies 2001 Conference in San Francisco in August was the importance of building a good, solid link popularity for your Web site.
However, there are no free rides when it comes to building link popularity. It takes hard work and dedication, but it certainly is worth the effort. After all, how many ill optimized sites have you seen that are in the top 10 rankings, when the only thing going for the site is a strong link popularity?
So, let's look at some do's and don'ts to consider when trying to build your link popularity.

Do's
* Concentrate on related and important links only. Sheer numbers are no longer important. What's important is that the more popular sites on the Web link to your site, as well as making sure that the links pointing to your site are relevant to your topic area.
* Make sure that your site is listed in all of the major directories: Yahoo!, the Open Directory Project, and LookSmart. Also, see if your site is relevant to a particular About.com area, and submit it to the guide.
* Visit Search Engine Guide and search for vertical engines or directories in your focus area. Search Engine Guide features a listing of over 3,700 engines and directories, so it's an excellent resource for finding focused engines or directories to submit to.
* Visit Link Popularity Check and search for your competitors. Start visiting the sites that are linked to your competitors, and write to see if they'll consider linking to your site.
* Create a list of links before you ever contact sites for linking purposes. If the company sees that you've already added their URL to your list of links, they'll be more apt to add your link on their site in return. Again, concentrate on related links only.
* Consider what other fields are related to your particular industry and concentrate on getting links from those areas. You won't want to add competing sites to your links' page, but you probably won't mind adding links to sites that aren't direct competitors. For example, if you have a site that sells needlework kits, you won't want to list other sites that sell needlework kits. However, you probably won't mind linking to sites offering related products, such as sewing baskets, books on needlework, or online sewing classes.
* When you visit related sites, look to see if they offer guestbooks or forums. If they do, post a message, and include your URL in your signature.
* Consider setting up separate theme-oriented domains and link all of your domains together.
* Offer a discount of your goods or services for anyone who agrees to post a small graphic on their site that links back to your site.
* Create a testimonial page, and write a brief testimonial about any Web site that you'd like to get linked to your site. Inform the site of the testimonial, and encourage them to link to the page.
* Or, write testimonials of particular products, and sign the testimonial with your name and URL. Send the testimonials out to the individual companies, and tell them how much you've enjoyed using their products. Many companies will place testimonials in particular areas of their site, and they're delighted to get rave reviews about their products.
* Offer awards on your site, and give out little graphics that link back to your site.
* Set up an affiliate program, which is an excellent way to boost link popularity.
* Visit the Reciprocal Linkage Topics area of Webmaster World forums and look for new ideas for building link popularity.
* Become a content provider in your focus area, and get your articles posted across the Net in related areas.
* Are there any professional organizations related to your industry? If so, do they have pages of links?
* Develop a plan for boosting link popularity, and then stick to it. Pledge to get so many new links a week, and hire a high school student at minimum wage to work for you, if needed.
* If you need help in developing a linkage program for your site, consider hiring a company like LinkageXpress to do it for you.
* Though I haven't personally used it, I've heard good things about Zeus, a software program that is a reciprocal link generator.
* Remember to link to other important, related sites in your industry from your own site. After all, link popularity is both incoming and outgoing, and related, important sites are what you're after.
Don'ts
* Don't participate in link exchange programs or link farms. Google will ban sites that participate in link exchange programs, and many of the other major engines have also expressed their dislike of artificially created link popularity.
* Don't use hidden links on your page. Again, many of the major engines frown on the use of hidden links.
* Don't make the mistake of thinking that link popularity isn't important or necessary. A high link popularity is sometimes all it takes to achieve top rankings. It's crucial, in many cases, to the success of an online business.
* If you create separate theme focused sites for the purpose of boosting link popularity, don't use redirects on those sites pointing back to your main site. Rather, create a mini site at the new URL with several pages of good, solid content, and then visibly link back to the main site.
* Don't bother with free-for-all pages. Generally the only thing these pages will guarantee is an increase in email spam if you participate.
In Conclusion
Devote some time and energy to the building of a solid link popularity for your site. Not only will it help your site in the rankings, but it will more than likely increase your traffic as well.
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops in locations across the globe (SearchEngineWorkshops.com) as well as online SEO training courses (OnlineWebTraining.com). They have recently launched localized SEO training centers through SearchEngineAcademy.com, and they have expanded their workshops to Europe with Search Engine Workshops UK. They have also opened the first networking community for SEOs, the Workshop Resource Center (WRC).

Free Tools part 2

Link Reputation Tool
http://198.68.180.60/cgi-bin/link-reputation-tool.cgi
We know the importance of link popularity (the number and quality of inbound links pointing to our Web site). Equally important is link reputation - what those inbound links say about our Web site. In other words, link reputation is what is written in the link text, or the clickable text, pointing to our Web site. With this free link reputation tool, you can learn what other sites are saying about your Web site.

Trojan Scanner
http://info-x.co.uk/netools/netools.asp
Wow. This tool really brings back “fond” memories when I had my very own Trojan horse clomping around inside my computer system. (A word of advice: please get a firewall!)
The Trojan Scanner at Information Exchange scans your system for 85 known Trojans. You'll hold your breath as it runs its scan, or at least I did. You'll also find a WhoIs Lookup, a Server Check, and other cool tools.

Quality Assurance ToolBox at the W3C Consortium
http://www.w3.org/QA/Tools/
The W3C offers a suite of validators that you can use, such as a W3C markup validator, a CSS validator, an XML validator, a log validator, and some that I've never heard of!
As you know, it's important to be in compliance with W3C standards, and these tools and validators will help you to accomplish just that.

FreeWebSubmission Site Ranking Tool
http://www.freewebsubmission.com/site-ranking.html
Plug in your URL and your keyword phrase, and you'll quickly learn your rankings across 12 major search engines in a minute or two. Pretty slick!

SnapFiles
http://www.webattack.com/
Free software (freeware) galore! This is a computer addict's paradise. Enjoy!

Dynamic Drive
http://www.dynamicdrive.com/
Dynamic Drive offers original dynamic scripts (DHTML) and a JavaScript code library, including calendars, mouseover images, DHTML games, scrollers, etc.

Logo Generator
http://www.coolarchive.com/logogen.cfm

Not a Web or graphics designer (like me)? This site has some cool tools just for you. Another one is a button maker.

DNS Report
http://www.dnsreport.com/
Many domains have DNS problems. This handy site will help you find those problems and fix them by providing a DNS report for your domain.

Everything You Want to Know about a URL (and I DO mean EVERYTHING)
http://www.faganfinder.com/urlinfo/
URLinfo is a “tool for handling Web pages,” and it includes 107 tools that you can use to dig for information on a URL. You'll be there for hours, so grab a sandwich and a cup of coffee and get ready! There are more nooks and crannies to this site than you can possibly imagine.

What is my IP Address?
http://www.whatismyipaddress.com/
Doesn't take much explanation on this one, does it? If you ever need to know your IP address, this neat little online tool will answer the question for you.

Free Wordtracker Magic Audio Tutorial
http://www.searchengineworkshops.com/articles/audiomagic.html
Sign up for John Alexander's audio tutorial offering tips for doing keyword research using Wordtracker. Two audio tips are sent out by e-mail once a week, and they're approximately 2-3 minutes in length.
These tips are worth their weight in gold as they open your creative mind to researching keywords.

Search Engine Relationship Chart
http://www.bruceclay.com/searchenginerelationshipchart.htm
By far, the best chart to show the relationships between the search engines and directories is Bruce Clay's. He does a tremendous job of keeping it up to date, and you can even download a copy as a PDF.

Free Tools

Customer Focus Calculator (“We We Monitor”!)
http://www.futurenowinc.com/wewe.htm
This has got to be one of my favorite cool tools. It analyzes a Web page and lets you know if the Web page is focused on YOU or on your customers. After all, shouldn’t our Web pages be written for our customers . . . not ourselves?

Search Engine Optimization Tools
http://www.webconfs.com
This site has three different tools that are really cool. One is a Search Engine Spider Simulator, which displays exactly what a spider would see when it visits your page. Another free tool is the Google Backlink Checker, which lets you know who’s linking to your site and what link text they’re using. The last tool is the Similar Page Checker. We all know that “duplicate content” is a no no. This neat tool will determine the similarity between two pages.

Marketleap Search Engine Marketing Tools
http://www.marketleap.com/services/freetools/default.htm
My favorite tool on this page is the Link Popularity Check. Enter your URL and up to three comparison URLs, and the site will let you know what your link popularity is in AllTheWeb, AltaVista, Google, Inktomi, and MSN. It also compares your site’s link popularity to other URLs you listed as well as other sites on the Net. The Search Engine Saturation tool determines how many pages a given search engine has in its index for your Web site. You can compare your site to five other sites with this tool. Finally, the Keyword Verification Tool checks to see if your page is in the top three pages of a search engine’s results for a certain keyword or keyword phrase.

Website Security Report
http://security.computer-concierge.net/security/website_security_report.asp
This very cool tool lets you find out how secure your Web site is. When I first used it, it found more holes in the security of my Web site than the laws allows, and I promptly changed to a different hosting company!

Your Computer’s Security
http://grc.com/default.htm
Gibson Research Corporation offers a really neat (and free) tool for checking the security of your computer: ShieldsUp. Scroll down on the page to the Hot Spots area, where you’ll find the link to ShieldsUp. Be sure to go through each of the checks in the ShieldsUp section (File Sharing, Common Ports, etc.).

Reverse DNS Lookup
http://remote.12dt.com/rns/
This service converts an IP address to the host name by searching domain name service tables.

Doctor HTML
http://www2.imagiware.com/RxHTML/
Click on Single Page, and the free service will analyze your Web page based on document structure, image syntax, table analysis, browser support, verify hyperlinks, and much more.

GifBot by NetMechanic
http://www.netmechanic.com/accelerate.htm
GifBot will compress your GIF, JPEG, and animated GIF images by decreasing the file size without sacrificing the quality of the image. So, your pages load faster!

Bobby Online
http://bobby.watchfire.com/bobby/html/en/index.jsp
This online service allows you to test Web pages to help expose and repair barriers to accessibility and encourage compliance with existing accessibility guidelines. It’s very important to make sure your Web pages are accessible for those who surf the Internet with disabilities.

AnyBrowser.com Screen Size Tester
http://anybrowser.com/ScreenSizeTest.html
Have you ever been to a Web site and not been able to scroll to the bottom of the page? The scroll bar is there, but you can’t get down that far to scroll. It’s not a pleasant experience. At the Screen Size Tester, you can test your Web pages in different screen resolutions so that you can be assured that all of your visitors can view your site in its entirety.

Anti-Spam and Security Fix for FormMail.pl Script
http://mailvalley.com/formmail/
“Formmail.pl, one of the most-used perl scripts on the Web, is designed to send data entered into a Web form to an e-mail address. This script could be exploited by a malicious user who could use Formmail as a spam server. If you use this script, spammers may be able to use it to send spam freely using your server's resources.” This site offers a patched version that prevents the script from being used by spammers.

Comprehensive Guide to .htaccess
http://www.javascriptkit.com/howto/htaccess.shtml
Though not a “tool” per se, this comprehensive tutorial about how to use the .htaccess file is excellent.

Top Ten Web Design Mistakes for 2002
http://www.useit.com/alertbox/20021223.html
Though also not a tool, this handy list is something that we should all be aware of. For example, don’t use horizontal scrolling!

Again, thanks to all of you who shared these wonderfully helpful tools with me. If I missed any (which I’m sure I did), please let me know. Click here to read part 2 of this article with another great list of free cool tools.

20 Ideas for creating traffic rich, search engine pages

20 Ideas for creating traffic rich, search engine friendly pages
byJohn Alexander

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology.
Do Search Engines Hate Doorway/Gateway Pages?

To answer this we'll examine it in two steps. Let's understand:
1. What it is that the Search Engines "HATE"?and then...
2. What type of pages the search engines "LOVE"? With this approach it will help us gain some understanding of the criteria that is most important.

1. What the Search Engines HATE:
a) To put it simply, search engines despise low quality doorway pages that contain little or no useful content. A few years ago these type of low quality doorway pages were rampantly produced as a means to try and trick the search engines. Looking at it from the search engines point of view, why even publish a page if all it contains is a couple of lines of text and an "enter the store" link. Pages with VERY LITTLE VALUE to the reader, do not belongin a search engine's index.
b) Search engines also despise any kind of duplication or use of mirror pages. Again, little or no content (often just garbled text or keyword rich paragraphs that have no real value) were reproduced over and over and cluttered up the search engines. These pages were supposedly going to bring great traffic but the bottom line is thatthey were and still are all labeled by engines as Spam.
c) Search engines hate any attempt made by Webmasters to manipulate pages optimized with content unrelated to the actual Web site. Some Webmasters were guilty of all types of trickery to try and attract clicks regardless of the site content. Understanding these issues, clearly you could NEVER blame the search engines for their war on Spam and low value doorway pages which contained no useful content or information.

2. What pages the Search Engines LOVE:
a) Search engines love pages that far "information rich" and contain useful, original content that will actually make valued reading to the online visitors.
b) Instead of doorway pages (or pages with no value or little useful content), the term "information rich" can be used todescribe a page loaded with useful, quality information. Search engines love pages that are content rich and able to stand on it's own merit. A quality information page is also part of the overall Web site allowing visitors to obtain more relevant and useful information having easy navigation through the Web site. Instead of lightweight pages with no content, today's pages need to contains high quality information, which is relevant to the online audience. The information rich page is 100% quality, put together with research, relevance, thought and care. No tricks are ever needed.Next Question is..... What kind of information goes into creating an information richhigh performance page?Invariably this question often comes up when I am teaching one of our live hands-on workshops. People need to understand that this is wide open to all the discoveries you make while researching your target audiences behavior. How you can meet the audience's needs exactly, is only limited to "your imagination" and the most effective way to present the information you know they are looking for, back too them. You want to give them what they"really want" as opposed to what you "think" they want and do this right up front.The focus is on creating genuinely "useful content" for your ideal target audience of "potential customers" who happen to be already out there searching for you. Not only is this what your visitors want, it's also the key to success for search engine acceptance. You will never run in to trouble with search engines by offering lots of original, quality content that is interesting, useful and of high value, to your online readers. In brief, key to success for attracting your target audience, is doing quality research on your target audiences searching behavior and learning to identify their needs and what they are searching for and then, giving them what it is that they really want.Okay, so what kind of information might a information rich page really contain? That will depend on what "your research" reveals of course, but here are about 20 rough ideas just to get you started thinking in this fashion.20 Ideas for High Performance Information Rich pages: Your high performance, information rich pages might be any of the following (but not limited just to these either):
1. A Questions and Answers information rich FAQ page.
2. An introductory story related to the appropriate Web site theme (something that is compelling or educational on topic).
3. Interesting and original statistics which you have discovered through your research, are in high demand by your audience.
4. An interesting interview with someone (make it exclusive and original). People love to read about other peoples experiences and or opinions and views.
5. It might be a page loaded with various product reviews with an emphasis on benefits of each in comparrison.
6. It could be a theme related feature article or story.
7. It could be a detailed tutorial loaded with valuable "How to" or "instructional" advice.
8. Your information page might even be a biography about someone's life that people are looking for detail on. Ofcourse it should relate to the topical interest of your site's theme.
9. Your pages might something with a current events or newsworthy or hard news angle. Your audience is probably looking for interesting news if you take time to study what they aresearching for.
10. Your information rich pages might want to contain detailed historical information that your audience is seeking.
11. There may be room for the use of information pages that use some humor or emotional content that is still of good value.
12. Would there be value to having a questionnaire which asks your audience a series of important questions. Remember that like real life, most Web based businesses are about building rapport and relationships.
13. You could build an index to a whole library of similarly themed topics and all though your articles would all be similarin theme, each individual information rich page would contain useful and diverse subject matter. Remember high value to your readers but all original (and no duplication in content).
14. What about an information rich page offering an entryway into a useful, interactive section like a message board perhaps detailing terms of use for the message board.
15. It might be a page containing an interesting advice column on your chosen theme. Just old fashioned "good reading" which offers your readers advice or solutions to their challenges.
16. Your information page might be a reference page loaded with interesting, inspirational or famous quotes quite popularwith all types of personalities.
17. Your pages might contain a related territorial map (yes images can be used most effectively with text)
18. It might be a sales letter but remember the emphasis is on quality content and originality. Things like detailed product reviews or content that emphasized some value added layout.
19. It could be a community related page with important localized community information. Tremendous value for Web sites that are looking for region specific traffic.
20. It could be any of the above suggestions with a seasonal angle relating to Christmas, Halloween, Easter, or something else appropriate to the Web content within your main theme.One of the best ways to come come up with original ideas is to think laterally about "your audiences needs" in comparison to how they are searching on the major search engines.

For more insight on how to research your audience's "realtime behaviours" you may want to visit http://www.wordtracker-magic.com Has this article stimulated some creative thought? I certainly hope you've enjoyed it and may you really move forward with some lateral thinking and you'll see that these ideas are only scratching the very surface. I encourage you to explore creatively and think outside the box. I especially encourage you to dig deeply within the real-life behavioral trends that are revealed through my Wordtracker Magic techniques.Are you looking for more stimulating thought? If you would like some one-on-one skill building with me (in person) for your online business, then please give thought to attending our live, hands-on SEO Mastery Workshop. In just a few days and we'll open up your scope of understanding (but more than that), you'll come away with top skills that you can use immediately, to gain top visibility to your ideal target audience. Be greatly encouraged because the best is yet to come! I hope to have the privilege to work with you in the near future.

Highest Regards, John Alexander About John AlexanderJohn Alexander is Co-director of Training at Search Engine Workshops offering live, SEO Workshops with partner Robin Nobles as well as online search engine marketing courses through Online Web Training. John is author of an e-book called Wordtracker Magic and co-author of the Totally Non-Technical Guide for A Successful Web Site. John is also an official member of the customer support team at Wordtracker.com.

6 Red Hot Tips To Get Your Articles Read

Hi Everyone,

6 Red Hot Tips To Get Your Articles Read

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.
But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
If you would like more free Resource tips for Internet Businesses visit the Free Resource Guy at http://Free-Resources-4-Internet-Businesses.blogspot.com

3 Things You Must Do Before You Submit To Article Directories

Hello everyone,

3 Things You Must Do Before You Submit To Article Directories

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.

Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits. But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting. You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents. It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
Until next time,
Free Resource Guy

How To Generate Traffic Using Only Free Methods

Hi Everybody,

How To Generate Traffic Using Only Free Methods
Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.
While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
Until next time,
Free Resource Guy

Effectivley Using Overture/Yahoo To Get Visitors

Hi Everyone,

Effectively Using Overture/Yahoo To Get Website Visitors
Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.
To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.
Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.
Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.
While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.
You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.
With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.
Until next time,
Free Resource Guy

PPC Advertising: How To Make Your Business "Click"

Hello Everyone,

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website. PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go
'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-
targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for
specific products and/or services that you offer - those who are more likely to become a
'lead' (a convert) and complete a transaction (either by buying your product or subscribing to
the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the
natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine
exactly who comes to the website and what they do once they arrive - the length of their stay
on the site and the number of pages (including the actual pages) that they view. These are
valuable tools in determining statistics such as return on investment (ROI), acquisition cost-
per-visitor, and conversion rates (the percentage of visitors who are converted into customers
or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers· Testimonials· Celebrity/famous endorsers· Money-back guarantees· Free trials
or sample offers· Freebies· Reverse psychology· Major benefits ("Lose weight")· Direct
instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Until next time,
Free Resource Guy

What is a Podcast Client?

Hi Everyone,

A Podcast Client
A podcast client is the software used to access anddownload podcasts. Podcast clients are also known asmedia aggregators, programs designed to automaticallyaccess an online file, or feed, and download the audio orvideo file associated with it. Hundreds of theseprograms exist, with names like IpodderX, Juice,Nimiq, and PodSpider. These podcast clients are easy tofind, and because there are so many available for free, itis easy to find one that suits an individuals needs andstyle. These programs run on the users computer,periodically downloading a small RSS file from sitesthat it has been told to monitor. The file tells theprogram about an audio or video file stored on theserver, and the podcast client then downloads that filefor the user to view or listen to.
The podcast client thus allows the user to viewinformation on a wide range of topics from theircomputer, without even using a web browser. Just likeblogs let people find writers they enjoyed for any nichetopic they were interested in, podcasts let people dothem same for audio and video. Its as if a thousands ofradio and television channels were created to serveevery possible interest, and more were made every day.Using the podcast client to access and download thefiles makes it as easy to keep up with the sites one likesas it is to publish the feed.
Until next time,
Free Resource Guy

How To Download a Free Podcast

Hi Everyone,

How to Download a Free Podcast
Its easy to find and download a free podcast. The bestway to find free podcasts is probably to check a podcastdirectory. A podcast directory is a listing of many,sometimes thousands of different podcasts. The podcastdirectory will usually organize the podcasts by topic andgenre, making it easy to find the type of podcast that issought. In addition, podcast directories often allow thevisitors to comment on the podcasts listed, and providea list of the favorite podcasts on the site, making it easyfor users to find the best podcasts available. Thesepodcast directories can be used to browse through,introducing users to many different podcasts theyotherwise would not have found.
Once a podcast has been found that interests the user, itis necessary to download the free podcast. The vastmajority of podcasts will be free, but there will be a fewthat may cost a small amount of money. The process tosubscribe to and download the podcasts is the same ineither case. First, a podcast client needs to be found andinstalled. There are many free podast clients available,all providing a slightly different user interface and rangeof options. They come with many different names, suchas Podscape, or Nimiq, and searching for 'free podcastclient' or something like it will turn up manypossibilities. When the podcast client has beeninstalled, inputting the feed address will allow thepodcast to be downloaded. The podcast client willcheck the address given for a small, machine readablefile called an RSS file. This file will containinformation about the podcasts, perhaps some textabout the individual episodes, as well as the location ofthe episode file. Once the podcast client has beenlocated the file referred to in the RSS feed, it will bedownloaded and stored on the users computer until thewant to view it.
Sometimes, of course, access to a personal computer isnot available, but it is still necessary to check a certainpodcast. Fortunately, many podcast directories offerbuilt in podcast readers in the site. Not only do theyoften show each recent episode that is available, theymay also offer a way to view or listen to those podcastepisodes from within the site. By using the viewercontained within the site, it is no longer necessary toeven download the podcast episodes. However, theability to move and share the episodes afterdownloading is one of the wonderful things aboutpodcasting. The files can be placed on almost andmedia player, ranging from iPods to the new PlayStation Portable. This flexibility is one of the reasonspodcasts have succeeded, despite other technologieslike streaming music and video. The desire ofconsumers to have control over technology cannot beover estimated.
Unitl next time,
Free Resource Guy

Blogging for Business Owners

Hi Everyone,

Lets talk about Blogging For Business Owners.
If you run a small company, you may find that the worldof blogging for business owners is a world that youwant to be a part of. Blogging is a great way to get theword out to consumers about your product or service,and it can even be useful for inspiring employee loyaltyand helping you keep your workers at peak morale. Ifyou are looking for a way to take your business to thenext level, consider what starting a blog might be ableto do for you.
Blogging for business owners has a lot in common withall other types of blogging, but it has its own uniquepitfalls and strengths. The key to having a successfulblog as a business owner is keeping your goals clearand concrete at every step of your blogging adventure. Itcan be all to easy to get sidetracked, especially if youare just learning about the exciting possibilities ofblogging technology, but if you want your blog tosucceed you need to stay focused. Write up a plan forhow often you will update, how you will promote yourblog and retain readers, whether you will featurephotographs or video, and other aspects of your blog,and then stick to it with the same kind of determinationthat you used when you built your company.

Rating Ebook Compilers

Hi everyone,
Today we're gonna discuss the next to-do step regarding ebook compilers. Now that you've finished writing your eBook and have abasic understanding of what an eBook compiler does,you may be feeling overwhelmed by the number ofcompilers on the market. To help you make yourdecision, I have tested and reviewed the best-ratedeBook compilers currently available.
* E-ditor
This software has a demo version that you can downloadto try out before purchasing. You can't actually usethe demo to create an eBook, but you can run thesoftware and test it out thoroughly to see if it doeswhat you need it to do for your particular eBook.
This eBook compiler is one of the easiest to use. Thesoftware has a very user-friendly help menu thatprovides instructions for and explanations of everyfield on every screen. The program also includes videotutorials demonstrating every step of this compilerwith clear explanations of all fields that need to befilled out. There are 7 screens that you use to chooseyour eBook options.
This compiler requires your files to be in HTMLformat. You follow simple directions, and the compilerloads your files. If you decide to edit your eBookafter it has been compiled, make any changes in youroriginal files and click on "Compile you eBook" andyour changes will appear in your compiled eBook.
E-editor allows for some customization of your eBook.You can create a special page that appears when theeBook is opened; create customized icons that appearon the desktop after downloading; use your own logo onthe task bar of your eBook; customize the task bar'sbuttons, where the task bar appears in your eBook, andchoose the task bar's colors. Additionally, you canchoose to have the eBook open to the last page read,which many of your buyers will appreciate.
An excellent and unique feature of E-ditor is thecapability to choose a standard Microsoft window or tocreate your own design for a window to personalizeyour eBook. The program provides some sample windowdesigns, but you can use any .bmp (bit map skin)graphic you have stored on your hard drive.
E-ditor is a good choice if you are new at producingeBooks because it is easy to use and allows you tocustomize the appearance of your eBook.
* Desktop Author
This compiler does not require a browser, nor do youhave to download software or plug-ins. The programconverts exe. files into pages that look like astandard book. You can create and produce eBook pagesscaled to fit on your computer screen without anyscrolling. Additional features include WYSIWGY (whatyou see is what you get) page editing and creation,the ability to manipulate internal images, cut andpaste functions, hotlinks to pages, email, website, orother files. It is an excellent compiler to use for amarketing tools, such as creating brochures andmanuals in addition to eBooks.
* EBook Edit Pro
This compiler provides a demo version, which allowsyou to test out its features. The software uses aWizard that leads you step-by-step through the set-upand creation of your eBook. Customization includestext editing that appears on the pop-up startingmessage window; the ability to allow or preventresizing of your book and the mouse-click pop-up menu;enabling or disabling the navigation bar and choosingthe buttons you want to appear; and customizing theeBook's desktop icon and the logo that appears on thenavigation bar.
Ebook Edit Pro is loaded with excellent features thatallow you to create multi-media Ebooks, and includes aWizard that is customized for beginners and foradvanced users. The software uses HTML files,downloading them from the directory where they aresaved. Edit and resave your files in the originalsoftware used to create those files, and then with asingle click you can re-compile your Ebook.
Features include customization of icons, toolbars, andthe "about box." This compiler has a particularlyuseful feature called the Rebrander feature. Thispermits you to enter customized code into your Ebookpages and distribute the Rebrander software to youraffiliates or distributors. They can then customizethe links included in the Ebook, but they can notalter any link or information that you have notentered a customized code for.
The software includes "eBrand-It" software that allowscustom fields for your customer's name, affiliate IDor URL. This feature is a powerful marketing toolbecause affiliates are much happier giving away yourEbook from their own site when they can customize it.
* Ebook Compiler
This compiler offers a demo version that allows you tocompile 10 files. If you don't include graphics, youcan create a 10 page Ebook that allows printing andcopying of the Ebook. The catch is that you can't sellany Ebook you create in the demo version.
The purchased software is user-friendly witheasy-to-follow help files that not only guide youthrough the steps of compiling your Ebook, but alsoexplains what an Ebook compiler does. The softwareprovides detailed instructions on how to create sourcefiles from Microsoft Word 2000 and 1997, PowerPoint2000 and 1997, and HTML documents. It contains lessdetailed instructions for creating source files fromother programs.
This compiler allows for password protection of yourentire Ebook or for selected pages. Additionally, youcan set a time limit on your Ebook. When the runs out,the customer no longer has access unless they pay forit. In other words, it allows you to create a demoversion of your Ebook for marketing purposes.
You can set a single password or multiple passwords.Using multiple passwords assigns each user their ownspecific password. Online help files guide you throughsetting up your passwords. You can also create a Salesand Thank-you page for selling a password protectedEbook. This is a good choice for the novice,particularly since it includes basic features forpassword protection and distribution.
* Activ Ebook Compiler
This is an easy to use compiler that providesexcellent features. This software can support HTML,JPEG, GIF, and all active plug-ins. Features includespassword protection, branding, internet linking, iconcustomization, assigning unique serial numbers, splashscreen, file compression, and start-up messages. Italso provides free lifetime upgrades. Additionally, itincludes a preprocessor, re-brander, active script,and detailed instructions for using HTML, Power Point,and Microsoft Word files.
There are several other excellent Ebook compilers onthe market that are worth looking into.
Ebook Generator features splash screens, passwordprotection, branding, icon customization, andcompression control. Additionally, it includes virusprevention that alerts the user to any modificationsmade to your Ebook and offers usage statistics so youcan track your Ebook's use. With all these advancedfeatures, this is an excellent compiler for thebeginner because it is exceptionally easy to run.
Ebook Creator is another excellent compiler,supporting HTML, JPEG, GIF, and PNG graphics, andJavascript, VB script, and Java applets. It alsosupports all Internet Explorer plug-ins. Standardfeatures include unique serial numbers, direct linkingto a form or a page on your website, disabled rightclicking, and search functions. The software allowsfor expiration after a set number of days or usages,which allows you to create demo versions. You cancreate up to 1000 different passwords; every time theEbook is downloaded, a unique password is required toaccess protected pages. The software providesuser-friendly menus and buttons that allow thebeginner to the advanced user to easily create theirEbook.
Obviously, there are some excellent compilers outthere. So figure out EVERYTHING you need in terms offeatures, and then compare prices and options. Do takeadvantage of demo versions if they are offered beforepurchasing. And then, have fun creating your Ebook!
Until next time,
Free Resources 4 You

Choosing An Ebook Compiler

Hi everyone,

Today I would like to discuss "What is an eBook compiler?"
You've written and revised your ebook, hired an artistwho has produced outstanding graphics, and now you'reready to actually put together your ebook. What youneed to make an ebook is software called an ebookCompiler.
There are many different compilers to chose from, butfirst, you need to know exactly what an ebook Compilerdoes. Here is the simple explanation:
An ebook compiler is a software program that convertseither text pages or HTML text into a singleexecutable file or an ebook.
If you or someone you hired has created a file withgraphics in HTML, you will need an HTML ebookCompiler. This type of compiler requires a workingknowledge of the HTML tag language. You can also usesoftware to do this for you, such as MicrosoftFrontPage or Macromedia Dreamweaver.
How do you choose an eBook Compiler?
There are a large number of ebook Compilers availableon the market, all with glowing sales copy and tekkielanguage. It can get very confusing and overwhelmingvery fast without some simple guidelines to help youfigure out which compiler is right for you.
Choosing an ebook Compiler depends on a number offactors:
1. How did you create your pages? Did you use HTML orPDF format? There are many more compilers availablefor HTML, but you can find some very good compilersthat will covert your PDF files into an ebook.
2. Consider how easy the program is to use and thethoroughness of the software's instruction manual. Itis absolutely necessary that the compiler you buy havean instructional manual, documentation, or online"wizards." If it doesn't, your chances of figuring outhow to correctly use the program are compromised, andthe time required doing so is going to be significant.Many manufacturers of compilers offer a free trialversion so you can play around with it and see if itsuits your needs. Download the trial version andascertain that it actually does what it claims to do.
3. Security features. If you plan to sell your ebook,check out the security features of the compilersoftware carefully. Security features should include:prevention of the reader from modifying text, accessonly to the pages you assign or by entering apassword, different ways of generating passwords suchas secure passwords, user-friendly, and openpasswords.
4. Supported scripting. Find out what scripts thesoftware supports. Scripting allows you to createspecial effects, customize menus, and create andmodify other user interactivity. Choose a compilerthat permits you to include graphics, search windows,hyperlinks, forms, surveys, etc.
5. Pricing. This is a factor that is not always easyto gauge. The highest priced compilers are notautomatically your best choice. Choose your compilerbased on the necessary requirements for your Ebook.That means you need to know exactly how you plan touse your Ebook and what functions you require.
Let's look at some of these factors in more detail.First of all, make sure you have the correct browserto run the compiler. The majority of HTML compilersuse Microsoft Internet Explorer or Netscape. Check outthe version that the compiler supports. Compilers thatrequire a browser will not run on a computer that doesnot have the required browser installed. However,there are ebook HTML compilers that don't require youto have any browser installed on your computer. Thesecompilers run on any Windows system.
If you choose a compiler that requires a browser,check to ascertain that the browser is installedcorrectly and that it is properly configured to thespecifications of the compiler. Check to see ifcertain functions are turned off or on, and make anyadjustments according to the compiler instructions.
Security is an essential element of any compiler,regardless of whether you plan to sell or give awayyour ebook. One of the main reasons for using acompiler is to prevent the reader from modifying thecontents. A secure compiler allows access only to thepages you want the user to access unless they enter acorrect password.
To find out how secure an ebook HTML compiler is, openan ebook on it. While it is open, check the temporarydirectory of your computer. This can usually beaccessed by typing in C:\Windows\temp. If you see abunch of files when your ebook is open or running, itmeans that your computer is decompressing the securedata from your ebook before showing the ebook to theviewer. This method is not secure! It means thatanyone with the knowledge of how to access thesetemporary files can steal the secure data and thenthey can fiddle with your ebook to their evil heart'sdesire. Remember, one of the main purposes of buyingand using an HTML compiler is to protect yourproperty.
Next, let's discuss passwords. When trying to choosean ebook Compiler, check out the type of passwordsthat the compiler supports. Almost all compilers offersome kind of password protection that insures that theuser can only access the contents they have purchasedfrom you. However, the best compilers offer variedways to generate different types of passwords. Choosea compiler that gives you the options of secure,user-friendly, and open password generation.
Another important factor when it comes to passwords ishow the compiler generates them. A compiler that hasinternal password protection generation built into thesoftware is more secure than compilers that link tolive Internet password control systems.
Find out if the compiler generates passwords online.If it has this option, it allows you to choose anypayment processing system you want or to do thepayment processing yourself.
Next, look into the size of ebook the compilersupports. The best compilers can create ebooks up to 2GB in size without decompressing the HTML pages orimages to your hard disk. Usually, ebooks that are 2GB in size can easily support 6 GB of compressed data.The catch here is that only text files will generallybe compressible.
You do not want a compiler that decompresses thisamount of data when the user attempts to open yourebook. This would mean that anyone who purchases yourebook will have to wait for all the data to decompressbefore they can access your ebook right afterdownloading it. So look for compilers that onlydecompress temporarily files that are NOT HTML to thelocal hardisk. Non-HTML files include Flash, Word, andAcrobat files. This type of compiler is more secureand certainly faster.
Make sure the compiler you choose is compatible withyour system software. Check out what version ofWindows it requires, and make sure you have thatversion before buying your compiler.
Support issues are extremely important. Choose acompiler that includes an installation program. Thisprogram allows your user to choose a number ofdifferent places on their computer to install theebook, to place a shortcut on their desktop, and toadd the ebook, if they choose, to the Start Programsmenu.
You also want excellent and accessible vendor support.Make sure you can access quick technical support! Atthree o'clock in the morning, this factor will be VERYimportant. Also, check to see the terms of freetechnical support offered. Unlimited technical supportis obviously the best option.
Check to see if the company that puts out the compilersoftware offers a service level agreement. Thisagreement is to assure you of their quality responseto your questions or problems.
A good thing to consider is how long the compiler hasbeen on the market. Usually, the version number willgive you an idea. The longer the program is on themarket, the higher the version number, the more bugshave been worked out.
When choosing an ebook compiler, do not be swayed byincredible promises and dazzling sales copy. Do yourhomework first, and then consider all the above issuesand factors before choosing an ebook compiler.
Until next time,
Free Resources 4 You

Matt Callen Does it Again!!

Hi Guys,
By now I'm sure you've heard some great things about Matt Callen's new viral marketing and website building software, HyperVRE.

But if not, I wanted to fill you in on what all the great talk is about, and tell you briefly about some of the new features that Matt's added to the latest update to HyperVRE.

As if the software wasn't already extremely powerful, Matt just keeps adding more and more requested features to it. Anyway, here is a brief list of what the software can do for you:
- Generate thousands of fresh, unique content-rich webpages from highly-targeted keyword lists of your choice
- Keep your webpages fresh with unique content by placing several rotating RSS feeds to ensure that all webpages are unique and highly related to the topic
- Exponentially increase your profits by giving away the software with YOUR affiliate links branded into it. The viral potential of this program is endless...
- Promote ANY ClickBank, Amazon, or PayDotCom product of your choice. In fact, you're not even limited to these 3 affiliate programs. You can promote ANY affiliate product of YOUR choice!
- Earn quick money by automatically publishing AdSense ads on your site
- Create a long-lasting passive income with literally an infinite potential, including AdSense and Affiliate Marketing
Plus way more than I can list here...

Oh yeah... and the best part about this software - it's Free... at least for now anyway.

Matt's got several demos at the website to show you exactly what the softare can do for you, so I highly suggest that you take a few minutesfrom whatever you're doing right now, and go check 'em out.

I can't understand how this will be free for much longer. So if I were you, I'd at least go see what it's all about now.
==> http://www.hypervre.com/?affiliate=91596
All the best, Free Resources 4 You

Finally - A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it.

"This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.Again, nothing about his secret is either illegal or robs from the search engines.

One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!

"The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

It is currently available at:http://googleadsf.freegoogle.hop.clickbank.net/...so you may want to head on over there now and get it.
It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?
To your success,- Free Resource 4 You

Web Designing

Web designing is something, which includes conceptualization, perfect decision, and execution of computerized media delivery by the application of Internet. The designing language is demonstrated in a particular way through the Web browser and it is made noticeable by using Graphical Interfaces.
The idea behind web designing is to accumulate computerized files that resides on a web server, and portray it as a portal, which is commonly termed as a website. Web Page is basically a text file that contains description of the web content in a special programming language called ‘Hyper Text Markup language' or more popular as HTML. You may enhance your web page contents using excellent picture quality and graphics on your web pages. The Clip Arts collection also provides such images on the Front Page. Shared borders allow you to add text and graphics. Navigation controls from one web page to another web page in your site, facilitates the browsers for quicker access. The latest trend nowadays is to use complicated programming such as JavaScript, Flash multi-media, Dreamweaver, etc.
Browsers need to comply with World Wide Web standards and this progress has led to the universal application and usage of the language XHTML/XML. We can classify the web pages into two pages. The initial ones are the static pages, wherein you do not modify the content and layout at every request. The second ones are the dynamic ones, wherein the matter, and its overall look is modified keeping in mind the end user's input and the modifications in the computing atmosphere such as user, time, database, etc. The content of Dynamic pages are generally collected on scripting languages such as JSP, ASP, cold fusion, etc and normally altered on the server's side.
You will like to give a consistent look to your web pages in terms of colors, fonts, layout, buttons, and margins and so on. In other words you will like to follow a theme for your web design. Front Page includes a number of themes to help you make your website more attractive. Themes can be applied to an entire website or to individual web pages.
You know it is very easy to make your own website. For this purpose, you have to download free website design software. Businessmen can get easy access to their online customers by creating their own website. People can easily locate you through search engines namely Yahoo, Lycos, Msn, Google to name a few.
Development of technology in the field of information differentiates web design from web development. Web designing goes through the process of competent conceptualization and powerful imagination. You should possess excellent communication skills to design your own website. A website gives information about your products and the services you would like to offer. It actually represents the Company in a big way. Web designing would enhance the sale of your products by providing an impressive knowledge of your products. Andy Tao
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Keywords: web design, web designing, Hyper Text Markup language, HTML, website, clip art, frontpage, graphics, web browser, javascript, flash, dreamweaver, worl
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