If you're marketing online, you can't afford to ignore social media sites. From MySpace to StumbleUpon, these sites reach enormous numbers of visitors every day. The audience is discerning--be too salesy, and you'll suffer the consequences. But if you're willing to put the time in to become part of these communities, you'll reap the benefits.
Here's a breakdown of the top seven social media sites, and tips on how to stand out in each one.
MySpace. With MySpace, you build a web page showcasing your interests. You can add a blog, pictures, sound files, anything that shows others who you are and what you're about. But the true power of MySpace comes with its social networking software. You connect to friends, and you then have access to their own network of friends.
Most of the users there are teens. Your business has to have a certain amount of "cool" to do well there. Bands often do well on MySpace, as well as teen-friendly businesses such as skateboard and snowboard manufacturers. If you can cultivate a sense of edgy cool, you could find some success there.
Digg.com. Digg is a link-sharing site where you can submit articles linking back to your site. Users vote on (or "digg") the articles they like. If your article gets enough votes, it gets promoted to Digg's main page. This translates into a huge spike in traffic.
If you want to find success on Digg.com, you need to write an article that's useful and informative. Digg users tend to be interested in technology, so it helps to appeal to a tech-savvy audience. While you can submit an article for consideration, you can also attract attention simply by writing interesting, informative content and publishing on your own website or blog. If Digg users like your content, they'll promote you. But you have to write something of value.
About the AuthorJennifer Williamsongarethd@gsinc.co.uk
Here's a breakdown of the top seven social media sites, and tips on how to stand out in each one.
MySpace. With MySpace, you build a web page showcasing your interests. You can add a blog, pictures, sound files, anything that shows others who you are and what you're about. But the true power of MySpace comes with its social networking software. You connect to friends, and you then have access to their own network of friends.
Most of the users there are teens. Your business has to have a certain amount of "cool" to do well there. Bands often do well on MySpace, as well as teen-friendly businesses such as skateboard and snowboard manufacturers. If you can cultivate a sense of edgy cool, you could find some success there.
Digg.com. Digg is a link-sharing site where you can submit articles linking back to your site. Users vote on (or "digg") the articles they like. If your article gets enough votes, it gets promoted to Digg's main page. This translates into a huge spike in traffic.
If you want to find success on Digg.com, you need to write an article that's useful and informative. Digg users tend to be interested in technology, so it helps to appeal to a tech-savvy audience. While you can submit an article for consideration, you can also attract attention simply by writing interesting, informative content and publishing on your own website or blog. If Digg users like your content, they'll promote you. But you have to write something of value.
About the AuthorJennifer Williamsongarethd@gsinc.co.uk
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